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Seattle Wedding

January 19th, 2012 | Posted by DJ Antonius in Uncategorized - (0 Comments)

Entertainment is an art and a science. No two audiences are exactly alike. Each event is completely unique and it is Seattle Wedding DJ’s job to ensure that your guests are fully engaged and having an incredible time. This article provides a few important ideas of why hiring a DJ vs. a band is definitely the way to go.  Bands are great for a particular type of show, however they are typically limited in reportoire, the ability to take requests and their MC skills.

If you are planning on throwing a big event such as a wedding or corporate party, you should certainly provide the best entertainment possible for your guests to enjoy. There are so many different types of entertainment routes you could choose but one of the most entertaining additions to any wedding or banquet is certainly a DJ.

Depending on the type of event, a professional DJ is usually called upon to provide your guests with the time of their lives. Other forms of event entertainment (like bands for instance) are able to provide varying degrees of entertainment for your guests but they simply do not have access to the extensive collections of music or sound effects that a professional DJ will.

Whether it be a themed party bringing back the 80’s for a night, a trendy party with cutting edge music that is popular NOW, or some mix of both… a DJ can provide it ALL. A band… well, it just can’t. If a band is selected as the primary entertainment at your wedding reception expect them to play two sets, about an hour a piece, with a big break in between and severe limitation on the quantity and breadth of songs they can play and cater to requests with.

DJ’s can also do much more at a wedding event than just simply play music. In fact, Seattle Wedding DJ will also control lighting, act as the primary announcer at your event, and coordinate with the planners of your event to present a professional and entertaining experience for all for your guests to enjoy.

Due to the versatility of Seattle Wedding DJ’s services, many clients take advantage of our capabilities in a variety of ways. Whether you need to have children entertained at a school dance, corporate professionals entertained through a long work event/party, or a group of guests at your wedding comprised of your friends and family ranging from babies to grandmas…  a DJ can easily provide the appropriate entertainment meeting the boogie-down needs of all your guests.

Seattle Wedding DJ is exceptional at executing the perfect reception with regards to MC skill.  Nothing can derail a reception quicker than a hack on the microphone running your itinerary of events throughout the evening.  Skill, confidence, experience, great equipment and so much more go into being an expert at announcements, coordinating/introducing speakers, and ensuring that the flow happens exactly how you drew it up.

Ultimately, whether you are planning a wedding or you are planning a corporate event, a DJ entertainer SHOULD be utilized to make the event pop! If you partner with Seattle Wedding DJ to entertain the guests at your party, you can expect hilarity, fun, excitement, and personality. Also, Seattle Wedding DJ’s services are completely customizable, so if you decide to hire the best for your event, you will be able to fine tune a package to perfectly suit all of the unique needs that you and your guests might have.  Let’s talk!  and then… Let’s party!

Weddings in Seattle

January 18th, 2012 | Posted by DJ Antonius in Uncategorized - (0 Comments)

What a fantastic city we live in.  Amazing. Picturesque. There are SO MANY places around this great city to have the most memorable wedding on your special day. Whether it be an Eastside wedding in the heart of the Woodinville wine country or possibly a formal wedding with an incredible view from the top of a high rise in downtown Seattle.  There is something for every taste. Why not have the greatest local DJ and MC to ensure your reception is perfect?!? Yikes. Selfish. Digressing.

Of all the great cities in our country to get married… I think Seattle is easily one of the most beautiful.  How do you ensure that you are remembered for having an amazing wedding / reception? Location, setting, venue… those are critical pieces to the puzzle.  The next layer to making sure that you have an incredible and memorable day is the party!  Things to think about here are food and entertainment.  Are you going to have alcohol? Make sure you do the homework to knowing who has to pay for liquor licensing and what fees are associated with that. It changes from venue to venue.

There are some places where it makes sense to cut costs.  After all… no one really fully understands how fast your wedding can add up to thousands of dollars until you are actually writing the checks.  You can cut costs by choosing NOT to have alcohol, but you must weigh the other side of that decision and realize that this might upset some people.  Have a pay bar!  If you DO have alcohol available, there is no reason why your guests should EXPECT you to pick up the tab.  If you wanna drink, you have to pay for your own.

Food is another place where you could potentially cut some costs and most of your guests wont realize it.  When you are providing food at your reception… Every single dollar you can save yourself PER PLATE, is multiplied by your guest list.  If you have 250 guests and choose to offer mashed potatoes instead of grilled vegetables you save yourself $2 per plate… you just saved yourself $500.  I am NOT suggesting that you offer your guests sub-par food.  However, your catering bill will easily be one of the top two expenses that you will have for the whole show, so a dollar here and a dollar there trimmed off of your bill on a “per plate” basis, will save you LOTS of money in the end.

Pick a venue in a location that you will remember… that will make YOU the happiest. Don’t spare expenses on this choice… The other place you CANNOT cut costs is in the entertainment department.  I always tell people to just GO WITHOUT a DJ before you hire someone for $200 who has no clue what they are doing.  At least then the party is just boring, instead of downright awful. A cut rate DJ/MC acting as “THE VOICE” and entertainment for your “once in a lifetime” party is the worst decision you can make in the whole process… and yes, this is where brides and grooms choose to save a few hundred dollars.  Your MC is there running the party (or not!) from beginning to end. They effect EVERYTHING. They announce events, run transitions, ensure flow to your itinerary, play appropriate music at appropriate times and appropriate volumes with excellent equipment… giving you the peace of mind of knowing that you don’t have to coordinate your own reception DURING the actual reception.  Hire an expert. Negotiate with the expert DJ/MC if you want to save some money, but don’t just hire the cheapest thinking they are all the same.  They’re not.

So many people I talk to say that this is their biggest regret from their wedding day.  Regret the frosting that you chose for the cupcakes… because that didn’t ruin the whole night for everyone.  But don’t regret the few hundred dollars you saved by hiring your friend’s buddy who has Dj’ed a Halloween party once.  Hire a professional. Pay their rate. Don’t let this be your regret.

Wedding DJ reviews

January 16th, 2012 | Posted by DJ Antonius in Uncategorized - (0 Comments)

I cannot tell you how many times I have heard about the bad experiences of the wedding reception world.  The funny thing is that no matter how many times I hear stories of terrible music, glitches in equipment causing dead airtime, kooks on the microphone, etc… I am still surprised (you would think by now I would just nod my head and say, “mmhmm… heard this before!”).  It still shocks me that brides and grooms have disappointment POST wedding nuptials due to a  sub par DJ/MC.  You might be asking, “Why the surprise?” if I hear this so often… it boils down to preparation… Let me explain.

WAY before your day actually arrives, there are dozens of details (if not more) that require your attention to pull off the greatest day of your lives.  You pour your time and emotion (and money) into ensuring that everything is just how you want it… flowers, venue, gowns, cakes, tuxes, gym memberships and teeth whitening… but when it comes to the entertainment… typically, this is a fleeting thought that exits your mind as quickly as it entered as you hire either a) the highest ranking website for whatever keyword you “googled” or b) a friend has a cousin who will only charge you $100 (even though on your friend’s recommendation, they have DJ/MC’ed A LOT and are “really good”).

The MC of your reception is easily the most important ingredient in the recipe that makes your reception memorable for you and ALL your guests. Your reception is gauranteed to be memorable for one of two reasons… either they were awesome… or they were the polar opposite of awesome.  Your guests will be talking about your reception afterward… would you like them to say things like how much they loved the music, the flow was perfect, the events happened in order, the person on the microphone was cordial and professional at the same time they were warm and fun?  OR!  They will say things like, “Yikes, it felt like no one knew what to do… what was next. It sounded like the DJ equipment was cheap or not set up right.  The guy that was talking all night was horrible! He played inappropriate music and it was way too loud.” Etc. Etc.  You get the idea?  Maybe you have BEEN one of those people talking about the quality of the entertainment and the MC skills at someone else’s wedding?

What (might you ask) is Seattle Wedding DJ’s method to curb the likelihood of this happening to OUR clients?!? Planning.  Experience. Professionalism.  A wake of utterly happy clients who will all say the same thing about Seattle Wedding DJ. “Top notch, white glove service that I would recommend to anyone looking for a great DJ/MC at an affordable rate.”  Simple.  To me… perfection is in the details.  We plan.  We meet with you when you hire us. We meet with you again to complete a questionnaire (slightly lengthy… but again… DETAILS!) so that we know EVERYTHING about what you want from us.  Itinerary, music selection, flow, handling requests, humor, equipment, set up, tear down, and so much more go into making sure that your day is memorable… (for the AWESOME reasons)

Details. Experience.  Confidence. Professionalism. Customer service… These ideas still mean something to my company.  I have extensive experience with music as well as on a microphone.  This is a must if you are going to let the person you hire SPEAK into a microphone at your reception. How do they sound? Are they confident? Are they rehearsed? Can they think on the fly/improvise? Do they ADD to the fun, or DISTRACT people from the fun?

The planning meetings (and open dialogue) leading up to the event are so critical to it’s success.  Preparation is the key to confidence, which is the key to a successful performance. Ask any stage performer and they will all say the same thing…  When they are not prepared, they are at their worst. “Winging it” ends in disaster 10 times out of 10.  Make no mistake about it… DJ/MC-ing a wedding reception is a performance!  If you have someone carrying out those duties who cannot (or is not prepared to) perform… unfortunately, sub-standard is what you will be left with.

I sincerely apologize for sounding a bit trite (maybe even negative) about this… but I can’t stress enough that when it comes to the DJ and MC duties for your reception… Cut rate, friend of a friend, random website DJ’s are gauranteed to drop the quality of the entire night.  How do you ensure that it doesn’t happen to you?  Simple.

Interview! Ask questions! Then ask yourself if this is the best fit to be providing the entertainment and THE VOICE for your reception… Remember… perfection IS attainable.  But only if you hire the best.

Wedding Venues

January 2nd, 2012 | Posted by DJ Antonius in Uncategorized - (0 Comments)

It’s no secret that wedding planning is full of surprises and hidden costs (not to mention the costs that AREN”T hidden!). If you have not hired a wedding planner (most people don’t), it can be tough to anticipate how to avoid bad situations along the way, particularly when deciding on your wedding venue. Be sure to consider these thoughts before signing a contract and paying any fees. Let’s just say that after you pay your deposit, your negotiating power is limited.

Venue and Contract Details

Space Issues: Even though your Seattle Wedding Venue will give you the facts on how many people your space will hold, it is critical to ask them if they are taking into consideration the deejay or band size, cake table, gift table, etc. It is easy for them to say that they can fit 10 tables of 10 people into a room, but the real question is whether or not there will be room for anything else.

Administrative Fees & Taxes: Make sure to find out if there are administrative fees. Administrative fees are typically enforced to cover staffing costs for the night and are almost always a percentage of your total food & beverage costs. Be sure to ask exactly what that fee covers. Also, make certain you know what will be taxed and how much tax is associated with certain items.

Time Limits: Definitely find out how long you have the venue. If a venue requires that you and your guests be out of the space by 11:00 p.m. but you want your reception to last until midnight, most venues charge you a fee for that extra hour. Also, ask what time your vendors will be allowed to bring in their goods. This is important when considering vendors’ time restraints.

Parking: Do not assume that parking is included in your cost. Some venues will charge a fee for their valet service as well as their parking garages.

Food & Beverage

Minimums: Your venue will probably give you some information on the food and beverage details up front, but hidden costs are almost certain when dealing with food and alcohol. If your venue does not give you the food and beverage minimum ahead of time, you will need to ask for it. Keep in mind that the food and beverage minimum is not the minimum for anything else (i.e. linens, table rentals, etc). It is strictly the minimum for food and drinks.

Set-up Fees: Be sure to ask about setup fees because you will probably not hear about them until you get your contract. Many venues charge flat setup fees for the room setup, the bar setup, etc. and they can be quite expensive.

Waiter, Bartender, and Attendant Fees: Almost all venues charge another separate flat fee for waiters, bartenders, and attendants for various things such as manning the coat check or stationary hors d’ouerve tables.

Bar Fees: If you are planning on having an open bar, check into potential hidden fees such as, bartender fees and check into what is stocked at your bars. Some venues only stock beer, soft drinks, and wine or particular brands. If you want hard liquor you may end up paying extra. Also, don’t assume a champagne toast is complimentary.

Outside Vendors

Restrictions: First and foremost, make sure that outside vendors are even allowed. Some venues require that you use their “approved” vendors because they have strict contracts with them (which is ridiculous). Approved vendors can include cake companies, flower companies, entertainment companies, and photographer & videographer companies. So if you were hoping that your cousin could be your photographer, you better check to see if that is allowed.

Vendor Meals: Most photographers and band or deejay members require that you provide them a meal at your wedding. Most venues have something written into their contracts to ensure your vendors get a meal, often at discount prices. Make sure to ask about the price of these meals. If the venue DOES make you pay the full cost of the meal, you will have to factor that price into your budget.

Décor

Restrictions: If you have visions of 300 votive candles twinkling at your reception, be sure to ask if that’s allowed. Some venues will not allow certain candles or flowers.

“House” Supplies: Some venues have “house” supplies which are basically supplies that they keep stocked at their venue that are included in your cost. Unfortunately, most often these “house items” are low quality garbage, so make sure to check the first. For example, most venues’ house linens are white or ivory cotton linens. If you want silk or decorative linens, you may have to pay for your venue to rent them. Also, venues often have the lowest quality house chairs and china. The beautiful chairs that they have set up when you view the venue might not be the chairs that they stock.

Permanent Fixtures: Some venues will not remove anything from their space for your reception. So although the 30 year old pastel artwork on the entryway wall was cutting edge and lovely back then, if you don’t want it there the night you celebrate your wedding, you might want to ask if they are able to take it down beforehand.

Night of Reception Details

Other events: Be sure to ask if there are any other events going on at the venue on the night of your reception. Although they can’t really guarantee that you’ll be the only event there that night, if there is another event going on, it’s important to ask how that will affect your guests (parking, noise, traffice, etc.). For example, ask whether or not your guest will have their own bathrooms or whether they have to share them with guests at another event. Also, if you are not at a hotel, you may want to ask whether a bridal suite or area will be provided to you so that you can change if needed or fix your dress throughout the night.

Venue Staff

Coordinator: If you are working with a coordinator or sales person that the venue has provided, you may want to ask if they will be there for the duration of your reception. If you have a problem during the reception, you want to make sure you have someone there who knows the details of your reception plans to help. Many of these people are there at the set up but leave shortly after that.

References: Asking for references can be helpful. It allows you to ask specific questions and get an unbiased answer.

Correspondence: When you are in the middle of choosing a venue, venues are after your business so there is a quick turn-around time on emails and phone calls. However, once you sign the contract and hand over your first payment that is likely to change. Ask the venue what their average turn-around time is for corresponding with you throughout the entire process.

My best advice is to ask a venue for a sample contract before you sign your own contract. You can then view what the average wedding reception costs are for that venue. It may seem that there are a lot of questions to ask, but by asking, not only are you avoiding surprises, you are showing the venue that you are a serious customer and that they should treat you accordingly.

Wedding Bands

January 2nd, 2012 | Posted by DJ Antonius in Uncategorized - (0 Comments)

DJ, Band or iPod?  Part 2…

 

How can the couple see or build the song library?

DJ
Ask the DJ if he can email you an Excel or PDF file listing all the music in his library.

Band
Ask the band to provide a demo that includes live recordings of the band’s performances. We have several MP3s on our MySpace music page as well.

iPod
Sit down together and reminisce about important moments in your relationship. Are there songs that remind you of your first kiss, your vacations together? If you know what kind of genre you’re going for, check some websites for playlists.

Who emcees the reception?

DJ
The DJ usually emcees, but sometimes a bride may bring her own MC, or a guest or family member may want to take charge and make the announcements.

Band
Different areas have different practices, and the bandleader only emcees if the bride requests. Sometimes a bride provides her own MC; sometimes she hires one in the wedding locale; sometimes she asks someone in the band to emcee.

iPod
Since no one is being paid to emcee the reception, you’ll have to put one of your guests to work. Maybe you have an outgoing aunt who’s the life of the party or a funny groomsman who’d be comfortable making announcements. This guest will also have to cue the important songs at the right times. Be sure to go over all of their responsibilities with them in advance.

How can a couple make sure the band or DJ has their essential songs?

DJ
At least two weeks prior to the wedding, I ask my clients for a playlist that includes special dances and favorite artists, genres and songs. Even if your DJ doesn’t ask you for this info, you should pass it along with plenty of advance notice.

Band
Make sure to provide the band with these songs, either on a CD or by email. It’s also critical that the bride discuss and decide with the band beforehand whether she wants these songs played live by the band, played by a DJ (if any) or simply played on an iPod through the band’s sound system.

What’s the cost typically?

DJ
Professional DJs run from about $800 to $1,500 for a standard four-hour reception. To trim costs, ask if the DJ is willing to be contracted for less time.

Band
There’s no typical cost, though bands tend to be more expensive than DJs. Hiring a band is like buying anything else — you get what you pay for; the best bands will cost from $1,500 to $2,500 per hour. Costs can be cut by negotiation.

iPod
Playlists are by far the cheapest way to go. When bought alone, MP3s generally cost 99 cents each, but full albums are usually discounted. You’ll need between 75 and 100 songs to cover a standard reception, so look for compilation albums (Amazon offers deals of select full albums for under $5). Also check music stores in your area for gently used CDs at discounted prices.

What are your tips for a flawless night of dancing?

DJ
Playing music your party will respond to is key. Look at your guest list to gauge your crowd — what are their ages, where do they come from, are there more girls or guys, etc.

Band
Make sure the band has a great repertoire and entertaining vocalists with strong communication and interaction skills. A band that gets the audience to participate in the performances livens up the party.

iPod
Your guests might not like the same music you do, so pick a good mix of songs, with something for everyone. Also have a backup iPod on hand; that way, if one goes kaput, you’re still covered. The night before, fully charge the batteries for both. Lastly, plan at least five hours’ worth of music, and have at least two playlists ready: one for background dinner music and the other to get the dancing going.

What trends do you see?

DJ
Pop music is hotter than ever; even hip-hop artists are moving to this genre.

Band
In order to leave more time for dancing and enjoying the band, brides are moving the toasts and formalities (cake-cutting, bouquet toss, etc.) to the dinner hour, instead of before or after the meal.

iPod
One of my fave trends is the hybrid first-dance song. The couple starts off slow-dancing to a traditional song, and then it surprisingly changes into a more upbeat, fun track. Bonus if the bride and groom have unique choreography!

DJ, Band or iPod? Part 1…

 

What kind of bride should consider this option?

DJ
A bride who wants to dance to her favorite songs by the original artists and wants someone to keep an eye on the party mood. A DJ can read the crowd and play the right songs at the right times — even create mixes at the last minute. An iPod is a machine, which can’t do that, and no matter how good a band is, they can’t sing every song. I have 20,000 songs in my collection and update it weekly.

Band
The bride who really loves to party and wants that concert atmosphere at her reception, enhanced by the band’s live interaction and communication with the audience.

iPod
Music snobs, control freaks and brides throwing a very small wedding. An iPod wedding will ensure you have complete control over the playlist, something all music buffs can appreciate. Plus, an intimate reception might just need a few key songs paired with background music.

What are the disadvantages of going this route?

DJ
If any problems come up, a DJ is on his own to fix things, while a band has multiple people to help work out any issues.

Band
There’s always some risk involved with hiring a band you’ve never seen perform before — the band may not be very good, or they may not be capable of playing the type of music you’re looking for.

iPod
Without the help of a professional band or DJ to keep the reception events flowing smoothly, there’s the assurance of more stress on the wedding couple.

What are some good ways to find a DJ or band in a new location?

DJ
Check magazines and the Web — blogs, forums, social networks. Also ask friends or other brides who married in your destination for recommendations.

Band
Without a doubt, the best way to find a well-regarded band is to seek the opinions of the locals who live in the location, such as taxi drivers, restaurant servers and people who work in the local stores.

What are some important details to check?

DJ
Ask the DJ questions: Do you offer a written contract? Will you be the DJ at our wedding, or will it be someone else from your company? What experience do you have on a microphone? What do you do to motivate the crowd if nobody’s dancing? Do you take requests from guests? Do you bring backup equipment with you just in case?

Band
Find out the type of music they play, the versatility of their repertoire, the length and frequency of breaks, whether they’re restricted by any local union regulations or practices, the length of performance sets, the number of people in the band and the basic terms and rates of their performance contract. It’s also important to ask if the band has its own sound equipment; if they don’t, you’ll be charged for the rental.

iPod
Look into what equipment is available at your venue — is there a microphone, sound system, docking station? Another important thing to consider is the bit rate of the songs; differences in bit rates can mean lower quality and reduced volume. Ideally, each MP3 should be between 256 and 320 kbps. When importing CDs and buying songs on iTunes, check bit rates by clicking the View menu and then View Options.

Wedding DJ prices

December 17th, 2011 | Posted by DJ Antonius in Uncategorized - (0 Comments)

There is a lot to think about when planning a wedding. Your dream wedding. That is the understatement of the year! There is the venue, officiant, bridal party, day, time, guests, invitations, dresses, flowers, decorations, reception, photographer… (overwhelmed yet?)… cake, music, itinerary, speeches, etc. We all know I could keep going as there are 100 more things to plan for and consider.

Every piece of the puzzle has its own price range. What you are willing to pay has a direct corellation with the level of quality you should expect to get. If you hire a super discount photographer with little to no experience or reputation, you should expect some sub-standard photos. Likewise with flowers, catering, and every other service provider you are hiring to play a part in your special day.

Your DJ is no different. When you are deciding on a DJ service to hire, there are so many things to consider. Keep in mind that you are hiring this person to control what music your guests hear and at what volume, with what epuipment, at what interval, in what order, at what speed and with what lyrics. I cannot stress enough the importance that all of these things play in the quality of your reception, and that’s just the music!

Consider also how important your Master of Ceremony (MC) is. The DJ service you hire typically provides this service in addition to just playing music. The DJ will control the microphone. They will keep the flow moving along, introduce people, organize speeches and transitions, and more. You could potentially hear this person’s voice a lot through out the night. Can they talk well? Do you like their voice? Are they nice, cordial, funny (without being a hack), confident and all the other traits that you would expect in a Master of Ceremonies.

Say that out loud once… Master of Ceremony. The term “MC” has taken on a Hip-hop connotation and has lost some impact. But Master of Ceremony has power. It is important. You are giving someone the trust and freedom to run the show from beginning to end and trusting them to consider all the variations and potential hiccups WHILE still having a great time in the process. That is a tough combination to find.

These considerations are two very important aspects of your reception that you DO NOT want to go “cut rate” on. Something else to consider is the bait and switch that many DJ’s will do when talking about prices. Watch out for the term “Starting at” because it is usually followed by some unreasonably ridiculous low fee that they will upsell. “Packages starting at $399 for 3 hours with $100 for each additional hour.” In my experience there is only one underlying reason to do this to potential clients. They don’t have confidence and belief in the service they are providing. They are afraid to discuss or publish the true fee because they are afraid to stand behind their service as quality. So these DJ’s will start you at a low fee, then when you actually “order” what you need… 5 hours of Music, full MC service throughout, lighting, and more… you end up paying so much more than that.

Ultimately… the bottom line is that paying a fee for wedding services rendered will always end up in a “get what you pay for” result. DJ and MC services are paramount to the success or lack of success of your wedding reception. Hire the best person you can for the job because those memories last a lifetime. You will regret trying to save yourself $100-200 by hiring a subpar DJ. In the grand scheme of a wedding and the lasting effect it will have, it is not worth it. You give up way too much quality to save a buck and I promise… you will wish you hadn’t. Ask any married woman in your life about their wedding DJ. They will all say the same thing. Either they loved who they had and wouldn’t change a thing, or they regretting trying to save a quick buck.

Seattle wedding DJs

December 17th, 2011 | Posted by DJ Antonius in Uncategorized - (0 Comments)

In today’s fast paced world full of industries that are saturated with garbage for you to choose from, there is a trend rising up in the e-commerce world that all “soon-to-be bridal parties” should be aware of.   The internet has become a marketplace where anyone and everyone can create a global storefront for their make shift business.  The problem is this… There are SO MANY to choose from, how do you possibly begin to navigate through it all and intelligently differentiate the great from the good and the mediocre from the… well… less than mediocre.  Allow me to give you some tips to try and help…

Interview.  It is more than reasonable for you to have the opportunity to meet with, and talk to, THE person who will be your DJ.  The actually DJ who will be running your reception… right there in front of you in flesh and blood.  Are they professional? Can they talk? Can you easily picture them speaking through a microphone to your friends and family and sounding like an intelligent and entertaining person? If not, don’t hire them.  Picture how well they will handle the announcement of your grand entrance as the bride and groom… How well will they interact with your guests? You are paying this person. Do they listen to what you want and all the while make you feel special on your wedding day?

If you search on search engines, beware.  The top results will be PAID, sponsored sites.  They pay for adword space on a per click basis.  For example, if you search for something on Google, the Sponsored results are businesses who pay Google to be there.  If you click on the link and go through to their website, Google charges them fifteen cents (or whatever the keyword term is worth).  Hence the term, Pay-per-click.  Many of these business results are national companies who get themselves ranked on Google, but aren’t actually local businesses.  They get you on their site, they get your information, they get you to hire them and then they will find a local DJ.  They contract with local DJ’s to send them the referral and take a fee.  Many of the natural, organic listings (non-paid results) these companies as well.  Scrutinize their information.  Don’t assume because they are number one when you search for “Seattle Wedding DJ” that they are local businesses.  Many of these people have never seen the Space Needle in person!

How would you feel? Would you have the utmost confidence in a DJ and their abilities if you were just the next referral name on their list that they paid for?  You want to hire a talented, local person.  You DON”T want to be handed off to a local person who pays for your name.  It is a very good sign if your DJ has referral partners locally.  A great indicator of locale and trust is whether your DJ has local connections and vendor relationships.

Ultimately, you need to feel comfortable about trusting the person you hire to play the right music and be great on the microphone for 4 hours or more.  If you don’t have a peace about hiring someone, keep looking. Continue interviewing potential DJ’s until you feel completely comfortable about someone.